Wesc is one of Sweden's most popular clothing brands, founded by Greger Hagelin. It is also known internationally. It came to a rise in popularity when it was promoted by Swedish underground hip-hop musicians like Timbuktu and Looptroop, who were among the first to wear Wesc clothing.
Despite the fact that Wesc is very popular and therefore "mainstream" they have tried to maintain their indie and underdog vibe. They are still known primarily for flannel shirts and hoodies.
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