Macy's is a U.S. chain of mid-to-high range department stores headquartered in Cincinnati, Ohio and New York, New York. In addition to its New York flagship store, the company has designated additional regional flagships in several other major urban centers and as of January 30, 2010 operates a total of 800 stores in the United States. In addition, Macy's operates eSpot ZoomShops kiosks in over 300 store locations, selling consumer electronics. The company produces the annual Macy's Thanksgiving Day Parade, a noted parade which has been held in New York City annually since 1924. The company also sponsors the city's annual Fourth of July fireworks display, beginning in 1976. The chain competes with Belk, Nordstrom, Dillard's, Sears, J. C. Penney and Kohl's.