Kenzo's success started in 1970: during this year he presented his first show at the Vivienne Gallery; his first store, "Jungle Jap" was opened; and one of his models appeared in the cover of ELLE. His collection was presented in New York and Tokyo in 1971. The next year, he won the Fashion Editor Club of Japan's prize. Kenzo proved his sense of dramatic appearance when, in 1978 and 1979, he held his shows in a circus tent, finishing with horsewomen performers wearing transparent uniforms and he himself riding an elephant.
His first men's collection was launched in 1983. In 1988, his women's perfume line began with Kenzo de Kenzo (now known as Ça Sent Beau), Parfum d'été, Le monde est beau and L'eau par Kenzo. Kenzo pour Homme was his first men's perfume (1991). FlowerbyKenzo, launched in 2000, has since become a flagship fragrance for the Kenzo Parfums brand. In 2001, a skincare line, KenzoKI was also launched.
Since 1993 the brand Kenzo is owned by the French luxury goods company LVMH.